McDonald's ends 32-year Fifa partnership and will miss the 2030 World Cup
McDonald's has not renewed its Fifa sponsorship contract, ending a 32-year partnership and leaving it out of the 2030 World Cup. The tie began at the 1994 World Cup in the United States, and the chain was present at every edition since, through 2026.
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A parceria de 32 anos entre McDonald's e Fifa terminou. A rede de fast-food não renovou o contrato de patrocínio e não estará na Copa do Mundo de 2030.
O vínculo nasceu no Mundial de 1994, nos Estados Unidos, e a empresa esteve em todas as edições seguintes; a última foi em 2026, no torneio de Estados Unidos, México e Canadá.
Segundo a Folha, a decisão integra uma reformulação da estratégia da companhia. A coluna OutroCanal afirma que a saída não tem ligação com as recentes medidas de Gianni Infantino, presidente da Fifa que enfrenta crise política com as federações.
A saída deve abrir espaço nas cotas de patrocínio da entidade na próxima década.
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