Barcelona and Real Madrid lead revenue and social media before the clásico
Barcelona and Real Madrid lead football's revenue and the social media audience; Real have around 488 million followers against 442 million for Barça, and Sunday's clásico counts for points in the tenth round of LaLiga, with the Catalans top on 27 points and Real on 21.
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A rivalidade entre Barcelona e Real Madrid ocupa também os balanços: os dois clubes são as maiores receitas do futebol mundial e estão entre os líderes de audiência nas redes sociais. Neste domingo, o clássico vale pontos pela décima rodada do Campeonato Espanhol, no Camp Nou.
Os números são do Deloitte Football Money League, levantamento referente a 2026. O Real lidera: 1,161 bilhão de euros, algo como R$ 7,2 bilhões em receita. O Barcelona vem na sequência, com 974,8 milhões de euros — perto de R$ 6 bilhões.
Contratos de patrocínio explicam parte dessa força. O clube merengue tem acordos com Adidas, Emirates e HP; o catalão trabalha com Nike e Spotify. Somam-se a isso a receita dos estádios e a venda de produtos do clube.
"Real Madrid e Barcelona são duas marcas consolidadas, que há anos ocupam o topo do futebol mundial. Atualmente, os clubes lideram o ranking de faturamento e conseguem diversificar suas fontes de receita, com patrocínios, venda de atletas das categorias de base, premiações, entre outras", avaliou Moises Assayag, especialista em finanças do futebol.
O duelo de audiência repete o equilíbrio. Somando Instagram, Facebook, TikTok, YouTube e X, o Real reúne perto de 488 milhões de fãs, contra cerca de 442 milhões do Barça — números que somam perfis e não eliminam quem segue o mesmo clube em mais de uma plataforma.
Craques de várias gerações ampliaram esse alcance, e hoje Mbappé, Lamine Yamal, Endrick e Gabriel Jesus são parte da vitrine do clássico.
Thiago Freitas, executivo de marketing esportivo, liga o poder dos dois aos torcedores espalhados pelo planeta, conquistados pelas estrelas mantidas nos elencos ao longo de décadas — fator que os manteve no topo mesmo com uma liga nacional em perda de relevância.
A estratégia comercial inclui os estádios. O Real ampliou as possibilidades do Santiago Bernabéu; o Barcelona reconstrói o Camp Nou. Ambos buscam mais receita com camarotes, eventos e experiências em dias sem jogo.
A primeira edição de "El Clásico" da temporada 2026/27 começa às 17h de Brasília, com o Barcelona, dono da liderança de LaLiga com 27 pontos, recebendo um Real Madrid que tem 21.
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