Audi launch collection inspired by São Paulo's pavements for the São Paulo GP
Audi have presented the Sampa Soul Collection, inspired by São Paulo's pavement patterns, ahead of the team's first Formula 1 race at Interlagos.
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A Audi preparou uma coleção para marcar a primeira passagem da equipe por Interlagos. A “Sampa Soul Collection” foi apresentada nesta quinta-feira (22) e chega às lojas oficiais nesta sexta (23), dentro da programação do GP de São Paulo de Fórmula 1.
O verde-floresta é a cor dominante da linha, que aposta em uma estampa abstrata inspirada no “piso paulista”, desenho de calçada espalhado por diversos pontos da capital. A campanha é desenvolvida em parceria com a Adidas e usa o encontro entre esporte e cultura como tema, num dos eventos mais marcantes do calendário da Fórmula 1.
Gabriel Bortoleto e Nico Hulkenberg viraram modelos na divulgação. A dupla vestiu o novo uniforme de pilotos, com aplicações em dourado metálico e referências à bandeira do Brasil, e posou com outras peças do catálogo.
São Paulo é a minha casa, foi onde cresci e onde começou meu sonho de correr na Fórmula 1. O desenho das calçadas faz parte da cidade, então vê-lo na nossa camisa torna tudo muito pessoal, como carregar um pedacinho de casa comigo
Foi o que afirmou o piloto, natural de Osasco.
O catálogo vai além do uniforme: reúne agasalhos, shorts, camisetas, calçados, mochilas, bonés e outros acessórios. Os preços, porém, seguem sem divulgação por parte da equipe.
A campanha foi montada para celebrar a primeira vinda de Bortoleto ao Brasil com a equipe alemã. O lançamento também integra os preparativos da Audi para a estreia em Interlagos: a marca está em sua temporada de estreia na categoria e aparece em 8º entre os construtores, somando 23 pontos, dez deles anotados pelo brasileiro.
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