Audi unveil special Interlagos livery inspired by the soul of São Paulo
Audi unveiled on Wednesday the livery it will run at the São Paulo Grand Prix, inspired by the soul of São Paulo. Gabriel Bortoleto's car at Interlagos will carry the design, created with partner Revolut.
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A Audi mostrou nesta quarta-feira (04) a pintura que levará ao GP de São Paulo. Inspirada na “alma de São Paulo”, ela vai no carro de Gabriel Bortoleto em Interlagos neste fim de semana.
O projeto nasceu de uma parceria com a Revolut, a patrocinadora máster da equipe alemã. Além do macacão e da identidade visual da garagem, a pintura “leva para a pista um design inspirado na cidade para a corrida de casa de Gabriel Bortoleto”.
O destaque é o clássico padrão geométrico do piso paulista, presente nas calçadas de vários pontos da capital. De acordo com a equipe, “o resultado é uma celebração de São Paulo que os fãs podem vestir, transportar e ver na pista. Cada elemento dá à linguagem de design partilhada uma expressão diferente”.
“São Paulo tem uma identidade inconfundível, e quisemos que isso atravessasse tudo o que trazemos para esta corrida”, disse Stefano Battiston, diretor comercial da Audi. “A pintura especial Audi R26 da Revolut leva a história para a pista, dando continuidade ao cartão Revolut e à coleção adidas Sampa Soul.”
Segundo a montadora, o trabalho mostra o que os parceiros conseguem criar juntos, cada um contribuindo com sua experiência. Para a corrida em casa de Bortoleto, isso torna o resultado “uma expressão particularmente significativa” de quem a equipe é e de como se conecta aos fãs.
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